In this design Trochut has joined all the text together to make it look like it is constantly moving. This design promotes the fact that basketball is an active sport that requires players to be constantly moving.
This design was used on Nike's mercurial range, this range includes some of Nike's most popular football boots. The main reason why Mercurial's are such a popular range of football boots is that they are incredibly light and this make any players wearing them quick across the ground because they are not weighed down. I believe Trochut has highlighted this unique selling point by making the word Mercurial look as if it is moving at high speed. I believe this design excellently promotes the Nike Mercurial range because as soon as you see the image you know exactly why they are special.
This is another design Trochut produced for Nike Football however this design is for a different range, the T90 range differs from the Mercurial's as they affect a players game in different ways and they are worn by different types of players. I believe it is obvious that the Mercurial design will make people think that they will be faster with these football boots. However this T90 design looks as if it has been smashed as we see debris flying through the air, I believe this design is used to promote the power you can get behind your shots if you were wearing these football boots. The smashed lettering and flying debris makes it seem as though these T90 football boots will make your shot powerful enough to break through walls.
Craig Ward- Craig Ward is a British born designer and art director currently based in New York. Occasional artist, sometime author and a contributor to several industry journals, he is known primarily for his pioneering typographic works. This website represents a selection of his output since his graduation in 2003.
The first piece I have chosen to analyse is an advert Ward designed for Hennessy Cognac. On the Hennessy Cognac website a Wild Rabbit is described as 'What propels you to fulfill your potential, to achieve your dreams', the typography used in this specific piece is very interesting as Ward has deliberately made each piece of text look unusual and different and this is to promote the feeling of being drunk because all the text is blurry and slanted. I believe this advert makes a person feel that getting drunk on Hennessy Cognac will help them to achieve their Wild Rabbit because you will become more confident, calm and carefree.
Luke Lucas
Luke Lucas is a freelance creative, art director, illustrator, designer and typographer who lives on the northern beaches of Sydney, Australia. As a typographer Lucas loves how the same word, passage or even letter can be treated in a bunch of different ways and embody entirely different meanings... That and through subtleties like a slight shift in line weight, the elongation of a tail or the arc you use, a letter can go from contemporary from traditional or happy to sad in a single stroke.
The piece that I have chosen to analyse is an advert Lucas designed as promotional material related to the global release of the Nike Free 5.0 running shoe. One thing I like about this design is the simplicity, I believe the simplicity of the white text on the black background complements this piece well because it doesn't over complicate it. Lucas has already made this piece complicated and interesting enough by using the soul of the Nike running shoes as the letters, therefore the simple colours promote the interesting text. In this piece Lucas is promoting the unique flexibility of the Nike Free 5.0 running shoe as it curves in order to make the letters. Not only does Lucas promote the shows flexibility but it also displays the unique tread only associated with Nike trainers, by using this treat Lucas is making sure that when people see this design they are thinking Nike.
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