Unit 40- Evaluation

My main inspiration came from well know football magazine FourFourTwo, this magazine was first published in 1994 and has a total circulation of 73,092.  I named my magazine Tika Taka and I believe this is a good name for a football magazine as it is a well known phrase in football, therefore if my target audience were to see a magazine called Tika-Taka they would quickly realise that it is magazine about football. I have used a lot of action shots in my magazine in order to promote the fact that Tika-Taka is a fast-moving magazine full of interesting information about one of the most important sports on the planet. The colour scheme on my magazine is yellow & blue, the main reason I chose this colour scheme is because this is the colour of the Brazilian national team football kit. As one of the most popular and iconic teams in world football I believe that my yellow and blue colour scheme will reflect the fact that this magazine is all about football. I have used two fonts in my magazine, Source Sans Pro was the main font I used made the text on the page really stand out against the background. I used a separate font for the word Exclusive as I wanted this single word to emulate the old fashioned news papers with the big headlines. I used a large type size and adjusted the tracking of my text in order to make sure every single letter stands out on the page.

On my magazine all of my titles and sub titles have been designed with bright colours in order to attract peoples eyes. I have also effectively used an information hierarchy in order to make sure all the text flows down the page in order of importance, I have used a large image of a footballer on the background in order to reinforce this information hierarchy as the the text flows down the players body. I believe the most attractive elements of my magazine is the bright colour schemes as it really makes the words jump out of the page. I also believe the information hierarchy on my magazine helps me point out the most important pieces of information on the magazine.

The majority of the feedback I received from my colleagues was positive. Most of this positive feedback was directed towards my well thought out colour scheme (which represents the Brazilian national teams football kit), my choice of font and the brand confidence on display on my front cover. My feedback also told me that the powerful words within my sub-headings really catch peoples attention and this quality will be crucial for a magazine like mine as it has to stand out from the hundreds of other football magazines on the shelf. The only thing my feedback told me I needed to work on was the design of my Double Page Spread, my DPS was inspired by 442 magazine and I decided to use the same design technique in my sub heading. This technique involved putting a circle behind the text in order to make it stand out on the page. I also decided to have the text overlapping the circle slightly to make the Sub-Heading seem even more important on the page. Unfortunately my feedback told me that my idea to have text overlap the circle in order to show a hierarchy just looked like the text didn't fit properly therefore it is possible I over complicated this aspect f my DPS.